November 2012 National Retail Sales Results

The consistent strength of retailers’ comparable store sales across 2012 convicted us to believe that the best holiday performance since 2008 was at hand. Those retail CEOs who bet the same will be smiling at their January board meetings.

We have a new retail landscape. First, strong sales led the season. Secondly, the added shopping hours at brick-n-mortar retailers were a runaway success, with retailers claiming double-digit increases and forever changing shopper traffic patterns for the holiday season!

The 2012 retail calendar shift means that retailers showing growth for November should therefore be considered top performers for the period. There are several.

Specialty apparel was red hot. Limited brands executed brilliantly and produced a 5% increase, with Gap continuing their turnaround by driving a 3.0% increase across the brand.

For the quarter, footwear continues to sizzle with Finish Line and Footlocker posting 12.3% and 10.2% increases, respectively. DSW continued a sterling performance with a 6.3% showing.

Those retailers showing increases for November, even if modest, will likely be our industry pacesetters through Holiday 2012.

Click here for November 2012 National Retail Sales Results

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