February 2011 National Retail Sales Results
Here we are, only 3 ½ weeks until the end of Q1. But wait, what happened to February! The answer is simple - everything is accelerating. Retail sales are up, along with several commodities critical to retail. There are now even inflation fears!
The Retail Marketplace
Sales are exceeding expectations. Reuter's comparable store sales index rose 4.2% for February, exceeding estimates for a 3.6% increase. Although February typically includes seasonal clearance you'll see how retailers were successful at introducing new merchandise and driving top-line sales growth. Check out the below link to February National Retail Results.
DSW delivered a whopping 14.9% increase, even after a 10.1% increase in third quarter. In apparel, Limited Brands delivered another red hot 12% increase for February after a 24% January comp store performance. Ann Taylor and Coach delivered outstanding 11% and 12.6% comp store increases for their most recent quarters. The consumer is back! But they're not only buying apparel.
Everything automotive is sizzling. Car Max reported 23% increase for third quarter. Auto parts retailers Advance Auto Parts, Auto Zone and O'Reilly posted increases of 11%, 12.7% and 12%, respectively.
The boating market is coming alive quickly. The WestWinn Group of Vernon, BC shared that demand continues to be at near capacity for their popular line of Jetcraft and Kingfisher boats. Some dealers report being totally surprised by seasonal boat show sales results. For boating, this is a huge shift from the past two years.
Unemployment - Some Areas Much Stronger
There were few headlines until this weekend, when the Labor Department released U.S. Unemployment Falls From 9.0 to 8.9%. The private sector added 222,000 jobs, while the state and local level governments shed 30,000 positions.
The management, professional and related occupation unemployment rate fell from 4.8 to 4.4% year-over-year. The sales and related occupations unemployment rate also fell from 10.2 to 9.0% year-over-year. Experts advise that we should expect to see consistent slow and steady job growth, good news for the retail industry.
Click here for February National Retailer Sales Results
