March 2011 National Retail Sales Results
March nationwide retail sales are now available at the below link. The consumer recovery is accelerating.
Consumer Regaining Confidence
March consumer spending surprised analysts with stronger-than-expected sales despite rapidly rising fuel prices and a later Easter business. Comparable store sales rose 1.7% during March in the Reuters Same-Store Sales Index. This compares to an expected decrease of 0.7%, exceeding analysts' expectations by 2.4%. The message is clear. The consumer is regaining confidence and moving ahead.
The Retail Marketplace
Nationwide retailers continued to have good comparable store sales growth during March. Costco was up 13.0%, Limited Brands delivered a 14% increase and Saks at 11.1% up. In the fourth quarter, DSW led the footwear sector with a 14.9% increase, their second consecutive double-digit increase. In the Home area, Pier 1 and Cost Plus delivered solid 8.9% and 7.7% increases respectively.
Auto Sales Robust
Have you seen more paper dealer license plates as you're driving around? You probably have, and the reason is because auto sales are up a whopping 17% for March (AP release). Chrysler led with 31% growth for the month.
The Candidate Market
Rob Romaine, President of Management Recruiters International shared a valuable observation; "Once a passive candidate is considering a position, they're no longer passive and with each week they are more likely to be considering additional opportunities. A delay in extending an offer risks a candidate losing the enthusiasm to take the position and if they find other opportunities, it can create a bidding situation, driving up the cost." This is real. This is happening. Rock star talent is being lost to competitors because the interview process is too slow. You snooze, you lose; especially in retail.
The deal-breaker for many candidates is their home equity position. Having a "loss-on-sale" event upon selling their home is having a dampening effect upon candidate relocations. Understanding skills is only part of the equation to successfully attract and deliver a desirable candidate in our current market. Getting creative with relocation support is increasingly important to get the hire.
Unemployment
The unemployment picture shows little change. Overall, the needle is stuck around 9%. For college-educated professionals it's in the 4% range. Change here will come slowly as deficits dominate headlines. The growth in consumer activity tells us that the employed population is ready to move ahead.
Click here for March National Retailer Sales Results
