April 2011 National Retail Sales Results

We're very excited to share April Nationwide Retail Sales Results. April retail sales are now available at the below link. April continues to show strong growth across most retail channels. Easter fell 3 weeks later this year, netting an 8.9% increase overall in the Reuters Same-Store Sales Index.

There were initial concerns that increasing fuel costs would force a consumer retreat but such a concern has quickly faded. Our consumer economy is moving ahead so rapidly that retail market experts appear to be scrambling to keep up with trends.

Consumer Credit Highest in 2 YearsThe Fed Reserve announced that consumers used their credit cards more last month than any time since the height of the financial crisis. For a 6th consecutive month consumers increased borrowing for auto loans, furniture and electronics. The increase in credit card purchases sends a clear signal that consumers are more confident about the economy. Credit card use was up 3% last month.

The Retail MarketplaceCostco was up 12.0% after a 13.0% increase in March. Target stores pushed forward with a 13.1% increase for April. Limited Brands delivered a 20.0% increase. Macys and other department stores produced solid increases in the 10% range for April.

The Candidate MarketRock star talent is being lost to competitors because the interview process is too slow. You snooze, you lose, especially in retail.

Understanding skills is only part of the equation to successfully attract and deliver a desirable candidate in our current market. Getting creative with relocation support, incentive programs and other areas is increasingly important to attract and relocate an outstanding hire that will impact company results.

Unemployment
With unemployment for college-educated professionals continuing in the 4% range companies will continue to lose high demand candidates. For example, as companies begin to re-activate their marketing programs we are seeing a huge demand for retail marketers. The challenge is getting companies to complete the interview process on a timely basis so the candidate is not lost to another competitor's opportunity. Retailers who move aggressively to acquire talent will dominate the 2nd half of 2011. Retail has never been an industry where leaders win by taking a wait-and-see approach.

Click here for April National Retailer Sales Results

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